The instruction I won before I arrived.
I spent years running my own estate agency, and one of the things I worked hardest at was building our presence on social media.
It took an enormous amount of time and effort. I was constantly photographing properties, spending hours filming and editing property videos, creating posts, engaging with followers and trying to make our agency stand out.
Like most estate agents, I talked to vendors about how our social media marketing would help sell their homes. But I knew there was another reason I was doing it.
I wanted homeowners to recognise our agency. I wanted them to see the properties we marketed, remember our name and think of us when the time came to sell.
Then one day, I went out to value a beautiful period property. It was exactly the sort of instruction I wanted to win. I presented our service, explained how we would market the property and quoted our fee.
The homeowner simply said: “I’ve seen you on Facebook and I want you to sell my house. No one else.”
She hadn’t invited any other agents. She’d already made her decision before I arrived.
I remember getting back into my car afterwards and becoming quite emotional. I’d spent years working incredibly hard on our social media, often wondering whether all that effort was really making a difference. And here was the answer. I rang my wife to tell her.
That appointment taught me something I’ve never forgotten: social media isn’t just about marketing the properties you’ve already been instructed to sell. It’s about winning the instructions you haven’t received yet.
That’s the principle behind Lumen & Lens. We help independent estate agents turn their existing professional photographs into cinematic property films that showcase their listings while building the visibility and reputation of their agency. No additional property visits, filming or hours spent editing.
Because the most valuable person watching your next property video might not be a buyer. It might be the homeowner who decides you’re the only agent they want to call.